Google sometimes rewrites title tags in the search results. Google does not use keywords in meta descriptions for ranking purposes. So as long as the focus is on properly describing what the page is about then the use of keywords should be appropriate. While title tags should contain important keywords, the most important function of the title tag is to accurately provide a high-level and short description of what the page is about.It’s okay to use more words, but be mindful that there are limits to what is shown in the search results. Character length: Google search results show 50-60 characters for title tags and 150-160 for meta descriptions.Original and unique titles and meta descriptions for each web page.It’s possible that your target keywords are too competitive and/or focused on keyword volume.Ĭhoosing keywords is not about selecting the keywords with the most search volume because those tend to be too general and not always perfectly matched to webpages about a more specific topic. So before you analyze whether your enterprise website is properly optimized, make sure your keyword goals are indeed reachable. Not only do your target keywords need to be relevant to your products and services, but they also need to be realistic goals for your website. Once the topics are selected you can begin the process of choosing the phrases (keywords) used by potential visitors to search for webpages about those topics. Writing content begins with selecting the topics of interest to your users. SEO platforms like SearchAtlas, Ahrefs, Screaming Frog, and others are a must for auditing any large website.
#WEBSITE AUDITOR ENTERPRISE SOFTWARE#
You will need to rely on SEO software tools to run your audit successfully. So to run a more sufficient audit, separate your audit into five parts: content, backlinks, technical SEO, page experience, and industry-specific standards. What To Include In Your Enterprise SEO AuditĪuditing a large website can be very demanding, with over 200+ ranking factors in Google’s algorithm. Performing an audit also helps your team direct your time, resources, and budget to the optimizations that will have the greatest impact. Understanding the strengths and weaknesses of a website can help you tailor your SEO campaigns accordingly. Why Perform An SEO Audit?Īuditing your website is the first step in developing a successful SEO strategy. What Is An Enterprise SEO Audit?Īn SEO audit is an evaluation of a website to identify issues preventing it from ranking in search engine results.Įnterprise SEO audits are focused primarily on large, enterprise websites, meaning those with hundreds to thousands of landing pages. If your website is struggling to rank in search engine results pages, an enterprise SEO audit can help you identify why.įor any SEO provider or in-house marketer who wants to audit an enterprise website, these 24 items should be on your checklist before moving forward with any SEO campaign.
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